Photo Courtesy South Dakota State University







MAY 2024 TOOLKIT

ADVANCING AG WORKFORCE DEVELOPMENT

Tomorrow’s college graduates and professionals will be confronted with complex agricultural and natural resources challenges. There is currently a strong demand and low supply for prepared college graduates with interest and expertise in food, agriculture, renewable natural resources and the environment (details below).

Fortunately, land-grant universities are preparing students to launch and advance productive, impactful, and successful careers in a range of professions. These future farmers, ranchers, climate analysts, agronomists, engineers, educators, water resource managers, foresters, urban agriculturists, Extension professionals, and others will serve our communities, nation, and world. LGUs’ workforce development initiatives also support employers’ needs and drive economic competitiveness.

Purdue University / USDA NIFA Employment Outlook Report 
In the United States between 2020 and 2025, employment opportunities are expected to remain strong for new college graduates with interest and expertise in food, agriculture, renewable natural resources, and the environment (FARNRE). Approximately 59,400 openings annually reflect a 2.6% growth in employment opportunities from the previous five years. Employer demand for college graduates with degrees and experience in FARNRE disciplines will exceed the number of available graduates. 
Source: Report Summary, 2020–2025—USDA 2020–2025 Employment Opportunities 

EDUCATION


Land-grant universities prepare students for gainful employment upon graduation by offering a wide range of educational programs. Colleges of Agriculture and Natural Resources provide undergraduate and graduate degrees in disciplines such as agronomy, animal science, forestry, and agricultural engineering. They also have certificate programs and continuing education courses that may be tailored to meet the needs of employers. Students have opportunities to gain practical experience that enable them to apply classroom knowledge to real-world settings, develop professional skills, and make valuable connections with employers.

These learning opportunities provide students with the required knowledge, skills, and hands-on experience for productive careers in agriculture and natural resource management.

APLU’s Board on Agriculture Assembly’s Academic Programs Section commissioned research on specific employability skills—the nontechnical skills used every day in the workforce to ensure the smooth operation of projects and offices. The research surveyed more than 11,000 employers, faculty, alumni, and students. It provides data-driven insights on employers’ needs that university administrators and faculty may consider when updating academic programs. More information: Employability Skills in Agriculture & Natural Resources 

NextGen
Land-grants universities work closely with USDA to address the workforce development needs. USDA’s From Learning to Leading: Cultivating the Next Generation of Diverse Food and Agriculture Professionals (“NextGen”) program helps higher education institutions recruit, train, and support students in order to build the next generation of the food, agriculture, natural resources, health and human sciences, and USDA workforce. 

RESEARCH


With fast-evolving advances in precision agriculture, controlled environment agriculture, artificial intelligence, and other cutting-edge technologies, a prepared workforce with a background in STEM-related disciplines is critical. Today, companies cannot find enough graduates with STEM training to fill their opened positions. The U.S. needs this workforce to address emerging challenges and opportunities, develop and enhance technologies that improve productivity, competitiveness, and resilience. 

To build the workforce of qualified agricultural scientists, land-grant universities’ researchers are collaborating to revitalize interest in agriculture as a career path; ensure that agriscience students have the required skills and knowledge to succeed in their careers; and support teachers so that they have the training and resources to effectively teach agriscience that incorporates STEM.
Source: Emphasizing STEM in High School Ag Education


EXTENSION


One strength of Cooperative Extension is its local presence and connections in every U.S. county. Through direct interactions with farmers, ranchers, and community members, Extension provides research-based and practical information, trainings, and technical assistance that supports workforce development. Extension educators address their communities’ specific workforce development needs by offering tailored workshops, seminars, field days, and resources that build skills for farmers, ranchers, and other agricultural workers.

Cooperative Extension’s programs help retool the workforce to meet the needs of existing and new industries as well as jumpstart new businesses. Trusted professionals in local offices foster entrepreneurship, small business development, and other economic development opportunities in rural, suburban, and urban communities throughout the U.S.

SOCIAL MEDIA

SAMPLE POSTS


RESEARCH
With precision agriculture, AI, and other tech driving agricultural innovation, STEM graduates are in higher demand than ever. #LandGrantUniversities like @SCHOOL are working to strengthen interest in agriculture careers and build the workforce of qualified graduates: [Link to your relevant program or https://www.mrfimpacts.org/single-post/emphasizing-stem-in-high-school-ag-education]

EDUCATION
Today's graduates face unique agricultural and natural resources challenges, compounded by the impacts of climate change. At @SCHOOL, we're preparing students for their future careers with hands-on learning experiences like undergraduate research, internships, and more: [Link to your relevant program or https://www.aplu.org/our-work/1-driving-equitable-student-success/preparing-students-for-the-workforce-and-post-collegiate-success/employability-skills-in-agriculture/]

EXTENSION
With offices in all [number] [state] counties, @SCHOOL-EXTENSION offers research-based workshops, field days, and resources for [farmers, ranchers, entrepreneurs, and small business owners]: [Link to your relevant program]

Looking for pre-made stories to feature? Check out:

  • Land-grant Impacts
    Scroll down to "View by Institution" and click your university's name. Only institutions who submitted impacts to the National Impacts Database in 2023 are listed. This page features research and Extension impacts.
  • Multistate Research Funds Impacts
    Scroll down to "Filter by Institution" on the sidebar and click your university's name. This page features research impacts.

Feel free to reach out to us with specific posts that you would like @AgIsAmerica to share. Please email your request to Kim Scotto at agcomms@aplu.org or use #AgIsAmerica. 


HASHTAGS AND HANDLES 


HASHTAGS 
#LandGrantUniversities 
#AgIsAmerica 

HANDLES

Ag is America 

@AgIsAmerica 

APLU Ag 

@APLU_Ag 

Sec. Vilsack (Secretary of Agriculture) 

@SecVilsack 

USDA 

@USDA 

USDA National Institute of Food & Ag 

@USDA_NIFA 

APLU

@APLU_News 

Cooperative Extension 

@Ext100Years 

CALENDAR

MAY HOLIDAYS


MONTHS

Asian American and Pacific Islander Heritage Month, #AAPIHeritageMonth 
National Asparagus Month, #NationalAsparagusMonth 
National Barbecue Month, #BBQMonth
National Egg Month, #NationalEggMonth
National Mental Health Awareness Month, #MentalHealthAwarenessMonth | Toolkit
National Salad Month, #NationalSaladMonth 
National Strawberry Month, #NationalStrawberryMonth
National Wildfire Awareness Month, #WildfireAwarenessMonth, @NIFC_Fire

DAYS

May 4: Bird Day, #BirdDay 
May 4: National Orange Juice Day, #NationalOrangeJuiceDay
May 6: National Beverage Day, #BeverageDay
May 7: National Teacher Appreciation Day, #NationalTeachersDay 
May 8: Anniversary of Smith-Lever Act of 1914
May 10: National Shrimp Day, #NationalShrimpDay
May 12: Mother's Day, #MothersDay
May 16: National Barbecue Day, #NationalBBQDay
May 17: National Walnut Day, #NationalWalnutDay 
May 20: World Bee Day, #WorldBeeDay
May 22: International Day for Biological Diversity, #BiodiversityDay, @UNBiodiversity
May 25: National Wine Day, #NationalWineDay
May 27: National Grape Day, #NationalGrapeDay
May 27: Memorial Day, #MemorialDay
May 28: National Hamburger Day, #NationalHamburgerDay 

Source: May - National Day Calendar



USDA EVENTS & DEADLINES


THE LAND-GRANT IMPACT