Read This By January 13: Auburn University Investigates Sell-By Dates
The solution to consumers throwing away over 30 percent of the total food supply may be as simple as changing a few words. Auburn University, in conjunction with Cornell University, found that date labels on produce and food, such as “use by” or “sell by” directly impacts how consumers view the product’s value.
By using different date labels (“best by,” “fresh by,” “use by,” and “sell by”) and sized packaging, researchers were able to determine that consumers are very responsive to package size and dates and their willingness to waste food is based on that information. Therefore, different packaging and labeling of dates may help prevent consumers from wasting food, which tends to end up in landfills and contributes to greenhouse gases.
Read more about the study and how food labeling impacts consumers here.