Food Scientists Find That Victory Tastes…Oh, So Sweet

A Cornell University study has revealed how emotions can impact the way a person eats. By using sports as a basis for creating emotional responses, researchers tested different foods on hockey fans following both wins and losses. The results indicated that less enjoyable flavors become even less enjoyable when coupled with negative emotional stimuli, such as losing a game, whereas more enjoyable tastes remain pleasurable no matter the result of the game. This result can be used to explain the tendency to eat unhealthy foods, such as ice cream, when in a time of emotional distress.

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