Even Those Who Know Better Find Junk Food Irresistible

Eating healthy isn’t easy, even for people who have been doing it their whole life. UC Davis recently conducted a study in which they found that nutritionally knowledgeable individuals reacted more positively to images of junk food than healthy food. Even though they are willing to give up junk food, they biologically struggle with the concept. These findings are important in shaping healthy eating campaigns aimed at people who are prime candidates for eating behavior change. Experts say that the promotion of healthy eating doesn’t recognize the powerful, positive physiological response many people have to high-calorie food. This study is proof of that.

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